MSN & Yahoo!

We have held agency accounts with Yahoo! since 2002, and have kept abreast of the rapid changes made in response to their main competitor, Google Adwords.

GoldLadder's MSN & Yahoo! solutions include

• You do not pay extra per click
• Specially prepared proposals to suit your budget
• Understanding of new keyword match types and other techniques
• Multiple categories for intelligent bidding strategies
• Unique title, description and landing page URL per keyword
• Maximisation of sales and reduction of unwanted clicks
• Full track-to-conversion facilities
• Understanding of Content Match facilities
• Reports can be integrated with your other PPC accounts

Our Experience

• Direct Agency Partners since 2002
• Solutions provider including working within editorial guidelines and bulk uploads for fast setup and changes
• Use of external tools to bring greater savings to MSN & Yahoo! campaigns
• Trial programs for start-up businesses, Account takeover and improvement schemes

Campaign Construction

• Control of Sponsored Search product through categories
• Each category based around product grouping
• Unique matching title and description against each keyword
• Unique URL landing page against each keyword
• Full tracking assigned to each unique keyword
• Keyword amount limited only by relevancy
• Unique content match solutions

Bid Management

• Extensive keyword research and selection based on real history
• Multiple strategies including weekday vs. weekend, daytime vs. evening etc
• Competitive keyword controls to attract visitors on popular phrases without incurring high costs
• Daily / Monthly capped spends
• Average bid check and adjustment bid frequency: 1 - 2 hours
• Keyword matching strategies to precisely target potential customers, and dissuade non-performing visitors

ROI and Tracking

• Each keyword assigned unique tracking code
• Visitor can be tracked by keyword and click cost across website
• Multiple conversion point measurements such as add-to-basket, contact us, thank you for payment / enquiry
• Value of online transaction assigned to each click and keyword

Reporting

• Yahoo! data consolidated and compared against other pay-per-click providers
• Reports available on a per campaign, per adgroup and per keyword basis
• Lead generation and cost per sale reports against campaign, adgroup and keyword
• Day before reporting available before 12 noon
• Custom reporting - you decide the information you want to see in which order

Other features

• Phantom click monitoring
• Competitor analysis and tracking
• Active Fraud prevention in conjunction with Yahoo! personnel and 3rd party software systems
• Ongoing keyword research including seasonal terms and current online interests
• Agency Service - provide our Yahoo! service to your clients, please contact us for further details

Find out more about GoldLadder Advanced Search Management