2001 Background
- Matt Davidson working in mobile electronics & communication industry
- Russell Davidson working on emerging internet based pay per click solutions
- Ideas drawn for GoldLadder, a new concept agency for search-based advertising.
2002
- GoldLadder Partnership is launched.
- Solutions from Overture (now yahoo), Espotting (now Miva)
- SEO solutions based around Google and Inktomi.
- Year one a complete success!
2003
- Google Adwords added and quickly becomes leading paid search solution.
- Proprietary tracking methods developed, years before today's standards.
2004
- GoldLadder Ltd formed
- Colin Butcher joins company to head up SEO team
- Relocation of office
- Major campaigns started with holidayroomsdirect.com and Financial times.
2005
- Adwords Accreditation and additional Google resources provided as an agency partner.
- GoldLadder work globally with Lloyd’s of London
- A range of Pay Per Click tools developed and tested
- End of Google’s 15% agency Adwords commission sees inflow of new clients
2006
- Further growth and new training services require new relocation.
- GoldLadder begin website upgrades and development to enhance ROI.
- New SME packaged solutions launched at Internet World Show, London
2007
- Holidayroomsdirect top the Sunday Times Techtrak100 in 2007
- Microsoft Adcenter joins existing PPC search platforms
- Adwords content network overhaul gives campaigns extra performance in new areas
2008
- GoldLadder further enhance training and consultancy facilities
- New website solutions offered with SEO and PPC quality score features as standard.
- Logo and image rebrand
2009
- Adavnced analytics implementation offered
- Tom Bush joins Account Managment Team
- Best year start yet - it's supposed to be a recession!
- New Email marketing solutions offered
