A great way for any online ad venture that is not MSN or Google to gain a foothold.

I like the idea of sharing data, combined with product individualism. Wish it well, really do.

2 things it will need to do out the blocks to succeed:

1. Get some traffic
MSN as a competitor? They should be aiming higher than that, MSN’s traffic levels are appalling here in UK. It sucks out the lifeforce of getting creative if no one is listening.

2. Get back ends consolidated.
Seriously, don’t make me access multiple systems and log-ins. I want to register a campaign once, and once only. Happy to tinker with ad formats and methods once in, but I’ll walk if I spend all day logging in and out and deciphering different naming conventions etc.

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