Our on-going thoughts on SEO.

Digital Marketing Strategy – A Brief ‘How To’ Guide

‘Rebrand and fire half the staff’. It’s an old and unfairly made joke about management consultants’ preferred method of ‘regenerating’ a business, but at it’s heart, there’s a grain of wisdom. When companies ask external consultancy firms to help develop a business, there’s often a fear that sweeping, heavy handed changes will be made, with little [...]

By | February 23rd, 2017|Goldladder Updates, Search Engine Marketing | Goldladder Blog, SEO Services | Goldladder Blog|Comments Off on Digital Marketing Strategy – A Brief ‘How To’ Guide

Implementing SEO for Classic Lodges’ New Site

Classic Lodges are one of our oldest and most successful clients, running a chain of hotels situated in some of the most beautiful parts of the UK. In conjunction with their web design agency, we are in the process of designing a brand new site that will help their hotels successfully attract high value business [...]

By | May 8th, 2015|Goldladder Updates, Search Engine Marketing | Goldladder Blog, SEO Services | Goldladder Blog|Comments Off on Implementing SEO for Classic Lodges’ New Site

Christmas Keyword Research Tips

"'Tis the season to be jolly"; or at least it ought to be for businesses looking to optimise their keywords for Christmas shoppers scouring the internet for the best deals. With search terms like 'Cyber Monday' and 'Black Friday' consistently recording massive interest spikes on Google Trends throughout the first week of December each year [...]

By | December 5th, 2013|Search Engine Marketing | Goldladder Blog, SEO Services | Goldladder Blog|Comments Off on Christmas Keyword Research Tips

Hummingbird Google Update – Top 5 things you need to know

Google is constantly improving its search engine, which is always changing and evolving to improve the overall user experience for relevant information and data. The new algorithm -  Hummingbird Google update is no exception to this and is looking to raise the bar for high quality page content and creation. Here are the top 5 [...]

By | October 18th, 2013|Conversion Rate Optimisation | Goldladder Blog, Search Engine Marketing | Goldladder Blog, SEO Services | Goldladder Blog, Uncategorized|Comments Off on Hummingbird Google Update – Top 5 things you need to know

More Google changes: Branding up; KW rich domains down

Is your brand big enough? Over the past few days (and some believe still ongoing), Google have been rolling out huge changes to its algorithm. It looks like one of the areas this is getting hit hard is keyword rich domains - those little honeypots that used to sit nice in the rankings [...]

By | June 27th, 2013|SEO Services | Goldladder Blog, Social Media Optimisation | Goldladder Blog|Comments Off on More Google changes: Branding up; KW rich domains down

Accident Claims – Top of Google for “Accident Claims”

A little light hearted SEO news for you today - a charming story of how 1 couple's unfortunate accident led to a huge rise in a companies search engine rankings. Accident Claims, a UK based provider of compensation for those who have injured themselves have done relatively well SEO wise from an embarrassing comment left [...]

By | February 1st, 2013|SEO Services | Goldladder Blog|Comments Off on Accident Claims – Top of Google for “Accident Claims”

Google Shopping: Optimising a search engine within a search engine.

As Google continues making changes to increase accuracy and relevancy for search results, businesses within the online retail market might find it increasingly competitive to get visibility on the first page for organic results. At Goldladder, not only do we think it’s important to optimise your site for higher organic rankings, but it’s also increasingly [...]

By | June 8th, 2012|Search Engine Marketing | Goldladder Blog, SEO Services | Goldladder Blog|Comments Off on Google Shopping: Optimising a search engine within a search engine.

SEO and PR – A Quick Analytics Dashboard To Keep Track

  Sometimes you work with clients that like to see if their brand gets exposure in the press, local or national. Other times, it's about spotting valuable links from the big news websites out there. Or as is more often the case, you can be asked to evaluate the relationship between SEO and PR, especially as PR is [...]

By | March 9th, 2012|SEO Services | Goldladder Blog|Comments Off on SEO and PR – A Quick Analytics Dashboard To Keep Track

Top 10 essentials for Google Places success!

At Goldladder, we think it’s highly important that your business targets the most relevant geographic areas depending on your goals, customer base and/or products. Our aim is to maximise your profits which is why it’s essential to target the areas that will bring you more leads and conversions instead of investing time and money on [...]

By | January 30th, 2012|Search Engine Marketing | Goldladder Blog, SEO Services | Goldladder Blog|Comments Off on Top 10 essentials for Google Places success!