Reality check for 2011. Quite simply, if your keyword indicates you are looking for a product or service, SEM will assist in a legitimate moral marketing capacity. I’m not really sure that encroaching on some social media downtime with your mates is a valid marketing opportunity http://www.manuallinkbuilding.co.uk/blog/seo/why-social-media-won%e2%80%99t-replace-seo-just-yet/?utm_source=twitterfeed&utm_medium=twitter
Even at Goldladder towers we need to remember social media has limits!
About the Author: Matt Davidson
Matt is a Goldladder co-founder and Director, and is not afraid to get his hands dirty on any project! With a technical background and healthy dislike of marketing in general, Matt looks towards data and conversions in a project rather than jumping on the latest bandwagon. He is Exeter based, often in London, and enjoys visiting the sharp end and exploring how the online world translates into real business for his clients. Matt has Google and Microsoft accreditations, enjoys Basecamp’s project management approach, and refuses to believe anything is real until it can be tracked in Google Analytics.