info@goldladder.co.ukGoogle Adwords
GoldLadder have been supplying Google paid search solutions since the Adwords product was conceived, and before that have links to the booking of impression-based media with Google before Adwords even existed! We have dedicated business relationships with the Google UK sales team.
In 2004 GoldLadder officially became Google Adwords qualified professionals, this accreditation outlines our strengths and knowledge of the Google advertising system
Our Adwords bid management technique is simple - we fully endorse the wise words Google give to all in creating a successful Adwords campaign, whilst adding great techniques we have found to work extremely well!
GoldLadder's Google Adwords solutions include
- You do not pay extra per click
- Full use of keyword match types and other techniques
- Click through rate analysis to improve performance
- Multiple Ad Groups
- Multiple Ad types monitored for performance
- Full track-to-conversion facilities
- Understanding of the Content Network
- Reports can be integrated with your other PPC accounts.
- Proposals to budget using historical data directly from Google Adwords system
Our Experience
- Direct Agency Partners since creation of Adwords Product
- Qualified Adwords Professional since 2004 (One of UK's first Agencies)
- Extensive knowledge of improving performance of existing campaigns
- Trial programs for start-up businesses, repair and improve service for low CTR campaigns, Account takeover service
Campaign Construction
- Multiple campaigns each with controlled daily budgets, setup according to cost performance
- Each campaign containing multiple Adgroups based around product
- Each Adgroup assigned to unique website landing page with targeted creative's and keyword lists
- Full tracking assigned to each unique keyword
- Keyword amount limited only by relevancy
- Unique content network and graphic ad solutions
Bid Management
- Extensive keyword research and selection based on real history
- Multiple strategies including weekday vs. weekend, daytime vs. evening etc
- Competitive keyword controls to attract visitors on popular phrases without incurring high costs
- CTR (click through rate) expertise, prevention and/or repair tactics for in trial, on hold or disabled keywords
- Average bid check and adjustment bid frequency: 1 - 2 hours
- Keyword matching strategies to precisely target potential customers, and dissuade non-performing visitors
ROI and Tracking
- Each keyword assigned unique tracking code
- Visitor can be tracked by keyword and click cost across website
- Multiple conversion point measurements such as add-to-basket, contact us, thank you for payment / enquiry
- Value of online transaction assigned to each click and keyword
Reporting
- Adwords data consolidated and compared against other pay-per-click providers
- Reports available on a per campaign, per adgroup and per keyword basis
- Lead generation and cost per sale reports against campaign, adgroup and keyword
- Day before reporting available before 12 noon
- Custom reporting - you decide the information you want to see in which order
Other features
- Phantom click monitoring
- Competitor analysis and tracking
- Active Fraud prevention in conjunction with Google personnel and 3rd party software systems
- Ongoing keyword research including seasonal terms and current online interests
- Agency Service - provide our Adwords service to your clients, please contact us for further details
