Fresh from Google HQ and Launching today……Google Conversion Professionals is a new company-level certification for organisations that Google think have the skills necessary to boost AdWords ROI by improving conversion rates.

You can find full details about the programme, and how to become a GCP, at

At GoldLadder we have always measured our success on good conversions for our clients so in that respect there’s just one thing left to say…..

…..where do we sign up! lol 🙂