Josh Chew is Goldladder’s experienced PPC manager, bringing to the table lots of HTML and developer experience. Josh has recently worked on projects that involve all the hot new Adwords features for improving conversion rates, as well as setting up successful remarketing campaigns.
Josh loves Adwords Editor almost as much as World of Warcraft, and will proberbly rewrite this bio once he realises someone else had to do it for him.
Latest posts by Josh:
- What are Google Enhanced Ad Sitelinks?
At Goldladder we love ad sitelinks. On nearly all campaigns with sitelinks, we have a conversion rate of at least double that of the main ad link. This is down to sitelinks allowing visitors to land on the most relevant landing page. For a few years now Google have allowed advertisers to add up to 4 additional …
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- Adwords Call Tracking For Mobile Devices Now Possible
Google’s Click to Call feature in Adwords has been a huge success. Google state that millions of calls each month are generated by ‘Click-to-Call’ ads, which is hardly unbelievable. Tracking a Click-to-Call campaign is easy. When a user clicks the number in your ad, you are charged and Adwords associates a conversion with the related …
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- What is Adwords Remarketing?
Remarketing is a form of advertising on The Google Display Network (GDN). For most, the GDN is a tough cookie to crack. With terrible CTR’s, high CPA’s and unpredictable spend. It all comes down to getting your ads in front of the right audiences. This is where Remarketing steps into the limelight. Unlike conventional GDN …
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