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Content Network Advertising is a useful marketing method that goes beyond Search, by attracting traffic from relevant areas online. Visitors can be tracked and measured by existing analytics for direct performance comparisons with current campaigns.
"GoldLadder’s ability to identify, target and measure traffic from content network websites and portals has been a major contributor to our campaign. It’s great to have a revenue stream outside of search, and reach new audiences online."
Amy Wells – General Manager, Holidaylets.net
How does it work?
You are able to attract potential customers who are unaware of your products or services. For example you could be selling "fishing equipment" on one of the leading fishing websites, an article may mention a certain fishing rod that you might sell. This item would be "hot linked" so that the customer arrives directly to your website ready to make a purchase.
Who can I target?
With Content advertising it is possible to reach 80% off all internet users worldwide. To attract the right profile customer you can target by country and then by industry sector.
Who offers Content Network Advertising?
- Google Content Network (GCN)
- Miva
- Mirago
- WebFinder
Each Content provider offers their own selection of relevant websites to advertise your business on. The Google Content Network offers the widest selection and it is also possible to select websites you do not wish to appear on.
If you want to know more about GoldLadder’s approach to Content Network Advertising, or more about our services, please Contact us – we’d love to help.
