Even after a few years, Microsoft adCenter is still the new kid on the block, trying to assert itself as a future number 1 Pay Per Click provider. After an underwhelming start, the software giant went for a short cut Yahoo acquisition to get their hands on proven PPC technology. This battle still wages, meanwhile everyone is left wondering what’s in for them to advertise on the adCenter network.
Fortunately, there are some great areas of ROI to be had now the dust is settling. Microsoft’s adCenter does have some good foundations, such as it’s ability to source demographic targeting from it’s ever popular MSN / Hotmail network. However, low traffic volumes from search remain the biggest grievance, with campaigns evolving slowly as comprehensive ROI data builds up. As with Yahoo, simply copying over data from another PPC platform will only have limited success.
GoldLadder are able to answer these problems by including Microsoft adCenter as a standard part of our comprehensive Pay Per Click Management service. We ensure that your best keyword/ad combinations on Adwords and Yahoo are represented in adCenter. In addition, we employ other unique techniques to push out into fresh areas on this new, emerging network. Contact us to find out more.
