Yahoo Search Marketing rose from the ashes of Overture, widely considered to be the first Pay Per Click service. GoldLadder have been keeping abreast of the changes to their PPC service as this internet giant reacts to Google's dominance and Microsoft's aggressive attacks.
Yahoo's Pay Per Click product has many more functions than its earlier simple "static PPC" model. But with increased functionality comes complexity.
At GoldLadder, all of our Yahoo Pay Per Click campaigns operate on conversion costs equal, and more often than not, exceeding the performance of Adwords. While UK search volumes are lower than Google in most areas, Yahoo has an excellent presence worldwide and committed European staff ready to help.
We don’t just run tools on Yahoo or indeed any of our PPC campaigns. These tools are designed for the convenience of agencies but rarely add value to your campaigns or explore new area of business. At GoldLadder, using Yahoo direct is a chance to see how a different set of search engine users respond to alternative ads and keywords, not just the ones copied from an Adwords campaign.
Yahoo remain a serious force in search marketing, and must be considered as part of a cohesive PPC campaign. This does present issues for time-pushed campaign owners who have to content with 2 or 3 PPC providers, as well as a demanding skill set. GoldLadder have the solutions, able to meet your PPC outsourcing requirements and increase performance across all platforms. Please Contact us to find out more.
