At Goldladder, we have been scoring some fairly big SEO ranking hits recently in a quest to ensure duplicate content is purged from websites. The Farmer algorithm updates in Google have made this work even more important. Rel=canonical has been at the heart of this approach (along with some good tag discipline in WordPress etc), so its nice to see Matt Cutts explaining how Google works with Rel=canonical. Matt Cutts on Rel Canonical and 301 redirects
Matt Cutts breaks it down rel=canonical style
About the Author: Matt Davidson
Matt is a Goldladder co-founder and Director, and is not afraid to get his hands dirty on any project! With a technical background and healthy dislike of marketing in general, Matt looks towards data and conversions in a project rather than jumping on the latest bandwagon. He is Exeter based, often in London, and enjoys visiting the sharp end and exploring how the online world translates into real business for his clients. Matt has Google and Microsoft accreditations, enjoys Basecamp’s project management approach, and refuses to believe anything is real until it can be tracked in Google Analytics.