Matt is a Goldladder co-founder and Director, and is not afraid to get his hands dirty on any project! With a technical background and healthy dislike of marketing in general, Matt looks towards data and conversions in a project rather than jumping on the latest bandwagon. He is Exeter based, often in London, and enjoys visiting the sharp end and exploring how the online world translates into real business for his clients. Matt has Google and Microsoft accreditations, enjoys Basecamp’s project management approach, and refuses to believe anything is real until it can be tracked in Google Analytics.
Catch Matt’s January 2011 presentation below, or checkout his linked in profile
- SEO and PR – A Quick Analytics Dashboard To Keep Track
Sometimes you work with clients that like to see if their brand gets exposure in the press, local or national. Other times, it’s about spotting valuable links from the big news websites out there. Or as is more often the case, you can be asked to evaluate the relationship between SEO and PR, especially as PR is …
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- PPC or SEO?
It’s a question as old as Goldladder: Should I invest in PPC or SEO? While the question often crops up, some of the reasons around it have changed over the years. However, our answer remains the same. And that answer is: “both”. Once upon a time, things were pretty simple in Google’s SERP’s. Organic listings …
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- Social Media Marketing Explained
This whiteboard shot has done the rounds on the net now for a while, but I thought I would keep it safe here for future reference. Handy perhaps for the next time a ‘social media marketing guru’ is delivering a sermon on how engaging your twitter audience should come before any actual work.
- SEO in 2012 – Out with the new, in with the newer.
Just how much change Google has gone though in the past 12 months is astounding. The Farmer and Panda updates from last year tore into the algorithm Google had been using virtually since scratch. Now the recent social layer completes the picture. In short, forget Facebook’s fiddling around with timelines, or Twitter airbrushing profile screens …
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- App development – is it worth it?
A disillusioned app developer washes his hands of his latest creation on eBay. This article raises a number of points about the future of the app ‘ecosystem’. Marketplaces are awash with apps that serve no real purpose. You don’t know what to look for, and when you do, app search engines are poor. You hate …
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- Siri Optimisation Strategies & Thoughts
We all know Siri by now – Apple’s highly competent speech recognition assistant embedded at the heart of their latest iOS. I believe it will be a game changer. Not just for Apple, I’m pretty sure Android and/or others will ‘get’ an assistant at some point too. But for now, Siri is the first in …
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