Natural Search Engine Optimisation

With a general year-on-year increase in click prices for paid search, gaining an optimum position in natural search results under a desirable keyword becomes an important quest. Natural Search Engine Optimisation (SEO) is the practice of creating or modifying a web site so that it can be properly read and indexed by search engines. 'True' Search engines such as Google or Yahoo! (and recently MSN) send computer programs

Unfortunately, while the net increases in size, there is still only a few meaningful places on the 1st page of results for search engines like Google. No guarantee of positions should be offered by any company or individual for places under the natural results section, as the search engines and competition are free to make changes that can suddenly alter the order of these results.

GoldLadder believe that for a commercial venture to gain the most from search marketing, all methods should be utilised to form a well-balanced and robust campaign. This involves both good SEO and well-managed PPC (Pay Per Click)

The net result of this approach is a lowering of cost-per-visitor and a fail-safe against sudden changes the search engines may make to the natural listings. Long term SEO benefits include penetration of a wider range of search engines, and the ability to expose content deep within your site for the most targeted results.

SEO Ethics

The internet and online world is great resource for us all and GoldLadder is opposed to any action or method which aims to deceive and exploit users in any way, for commercial reasons or otherwise.

Today's main search engines are rightfully protective towards manipulation of their algorithms, and continually refine the criteria which judges sites to be worthy and relevant to be positioned well in their search results.

"Only intelligent keyword choices, well written websites, and relevant content presented clearly to both the user and search engine alike will achieve good, long term results"Technical Manager - Colin Butcher

GoldLadder closely monitor any guidelines and policies published by the search engines or recommendations made by the many professional groups that exist. We support the banning from search listings of websites that deliberately violate such guidelines

In addition, GoldLadder's sensitive approach means your presence online is protected from exclusion by search engines. This ensures your brand can continue to rely on the effective advertising Search Engine Marketing provides