I hate contracts & agreements
So do we. GoldLadder advise caution before you enter into any contract regarding your search marketing – we encounter enough horror stories about campaigns generating no results, and frustrated owners paying dearly to escape.
So why do contracts exist? Sometimes an agency may not feel inclined to setup a search marketing campaign unless it’s guaranteed a revenue stream over time. It’s a bit like taking out a loan to pay for the setup. This is fine in principle, but search marketing is a dynamic process that has to change constantly to keep effective. If an agency is looking to recoup costs on just setup, chances are they won’t undertake any major work during the course of the contract. That means no evolution, and the campaign declines in performance over time, as your competition sharpens up and you are left behind.
GoldLadder believe that the most important part of a campaign is in the management, daily, weekly, monthly. Because we allocate the correct time and skills on management, we are happy to let you judge the results yourself every month. Only when we perform to your satisfaction can we expect your ongoing custom. The majority of our clients have been happy with this arrangement for years, so why not contact us to see if suits you?
