Since 2002, GoldLadder have worked closely with businesses at different levels of involvement in search marketing. We know that some business must outsource almost everything, while others can become more independent if given the correct skills. Based on our most popular informal sessions, we have put together a set of training packages that can help equip you and your staff to get started or extract the most from your search campaigns.
"Covering the basics with GoldLadder was a great way to get me started with Pay Per Click and SEO. The concept of basing the session around our business and demonstrating how to deal with real issues is a winner."
Leslie Davies – Marketing Manager, Shredeasy
All our 1 on 1 training sessions offer hands-on improvements to your own PPC or SEO campaigns, and therefore represent great value as a total package.
Introduction to Google Adwords & PPC:
This 1-day introduction course is excellent value. It includes an introduction to PPC such as Adwords, strengths and limitations. The practical side sees either an account being created or an existing new account added to during the session. You will leave with a fundamental understanding of PPC based around adwords, and example campaigns and ad groups created in your account, showing best practise techniques.
Better Google Adwords & PPC:
Another 1-day course that focuses on an established pay per click account and ways to improve it. Designed for existing pay per click users that need to increase their skills, the course will cover better pay per click management techniques and look at competitor advertisers and how to outsmart them.
Webmaster’s SEO:
A session with a search engine optimisation expert that will look in detail at your website’s performance across the search engines, and how it ranks for critical keywords. Designed for business owners looking after their own site or small website design agencies, the session will impart an understanding of good SEO techniques, with practical examples that will improve your own website.
Local Online Advertising Solutions:
Learn how you can promote your business online while targeting precisely your catchment area. From geo-targeted pay per click solutions, mapping, supporting SEO techniques, to effective use of online directories and links. Designed for the small local company looking to extract maximum sales and leads from online, without wasting resources by covering areas not required.
Combinations of the above, or larger courses looking at advanced or more detailed campaigns are available, please contact us in all cases. Like everything we do, we want to find out exactly how we can provide the training service you need.
Location for training is at our facilities in Exeter, but we can also to come to you.
Contact us to discuss your requirements
