ROI Tracking & Reporting

GoldMax ROI

GoldMax ROI can track the effectiveness of all online marketing campaigns as well as natural and paid-for traffic. It provides comprehensive real-time ROI tracking with cost per sale analysis by provider, referrer and keyword. This enables GoldLadder to assess the cost and performance of each campaign and so adapt your online marketing strategies and budget accordingly.

Benefit

GoldLadder's detailed reports enable you to make the right decisions and act on them to maximise performance to your objectives, so optimising efficiency of time and budget.

How it works

GoldMax ROI tracks any online advertising activity, including banners, links, search engines, affiliates and emails. Tracking is set up on the action pages of your site. The system is fully configurable allowing creation of campaigns and specific tracking url's for each activity.

Reporting detail allows you to:

  • See the number of clicks, the total cost and the average cost per click
  • Track each referrer, search engine and keyword
  • Track sales, registrations and any action points
  • Track detailed return on investment (ROI)
  • See detailed analysis of each cost per acquisition (CPA)


GoldMax CPA

The most advanced real-time Cost Per Acquisition (CPA) management solution in the industry. It enables you to calculate costs, target spending and manage campaign budgets and so benefit from a highly controlled marketing spend.

Benefit

Fully-automated non-stop optimisation of your advertising spend and the most effective ROI and budget management

How it works

GoldMax CPA allows GoldLadder precisely target areas of known high sales conversions. The data from both PPC and ROI are used to calculate the cost per acquisition of every keyword. This eliminates any guesswork involved in finding and maintaining your optimal level of spend, because your keywords are bid - managed to a pre-set CPA or ROI target.

  • Accurate measurement of cost per acquisition keyword
  • Ability to manage keyword campaigns to pre-defined CPA or ROI targets
  • Real-time control over your marketing spend

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