Russell is also a co-founder and Director of GoldLadder and you can often find him under a pile of Invoices or peering into a spreadsheet! His background dates back to the dawn of PPC and the creation of Google Adwords. 10 years on and he believes Search Marketing is a strong as ever when placed alongside traditional marketing methods. Russell enjoys cloud based applications such as Freshbooks, Basecamp & Soundcloud.
Latest posts by Russell:
- Brand Bidding Wars via Adwords
Over ten years ago I can recall the car rental company Holiday Autos bidding on the term “Avis” via Overture the UK’s first pay per click system. It was a total clean up for Holiday Autos as Avis were not net savvy enough to know what PPC was let alone what their competitor was up …
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- Windows 7 on a memory stick?
Microsoft is mulling over the idea of offering their new OS, Windows 7, on a USB drive to allow Netbook owners to more easily upgrade their machines. Most lightweight Netbooks don’t have CD drives these days. Memory hungry OS, Windows Vista, failed miserably (how slow can you go!) on Netbooks forcing Microsoft to continue selling …
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- Introducing Google Conversion Professionals
Fresh from Google HQ and Launching today……Google Conversion Professionals is a new company-level certification for organisations that Google think have the skills necessary to boost AdWords ROI by improving conversion rates. You can find full details about the programme, and how to become a GCP, at www.google.co.uk/conversions. At GoldLadder we have always measured our success …
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