First of all, a big thanks to Exeter University and fellow companies at the Innovation Centre for the turnout at my presentation last week, listening politely and hanging on for the food!

If you missed it, or want a catch up, check out the slideshare presentation on the right. You’ll have the advantage of fast forwarding!

My aim with the presentation was to give our business community here in Exeter some tangable tasks for improving their online visability this year. Hence it’s a bit of a “doing” type presentation and less of the theory.

In prepping for this (I don’t do many! ) I realised just how SEO is about your online network and less about a website. In IT terms, a distributed network is a model that survives when a node is removed. So is the case with your online network – take away the website, and its your online profiles and social media pages that can take the strain. This is not just a technological shift though – your online visiters may prefer to check out your busy Facebook page or LinkedIn company profile, rather than the usual tired old corporate website.

Matt Cutts from Google recently confirmed that yes, Google is reading social media signals as part of it’s ranking algorithm. And these signals are weighted in favour of authority and quality, not just quantity and randomness. So it seems that in 2011, SEO is more about the journey than the end result.

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