This whiteboard shot has done the rounds on the net now for a while, but I thought I would keep it safe here for future reference. Handy perhaps for the next time a ‘social media marketing guru’ is delivering a sermon on how engaging your twitter audience should come before any actual work.
Social Media Marketing Explained
About the Author: Matt Davidson
Matt is a Goldladder co-founder and Director, and is not afraid to get his hands dirty on any project! With a technical background and healthy dislike of marketing in general, Matt looks towards data and conversions in a project rather than jumping on the latest bandwagon. He is Exeter based, often in London, and enjoys visiting the sharp end and exploring how the online world translates into real business for his clients. Matt has Google and Microsoft accreditations, enjoys Basecamp’s project management approach, and refuses to believe anything is real until it can be tracked in Google Analytics.