From full-on engagment and growing your social audience, to quietly sitting back and monitoring your brand reputation, Goldladder understand that different organizations should approach social media in different ways. Our social media services are bespoke to your brand, targets and teams, ensuring that when your people invest time in social media, it is productive, brand-enhancing and measurable.
Social Media Advertising – Research LinkedIn/Facebook audiences • Research targeted ad space on blogs/forums • Run multiple targeted PPC ads to niche interests • Balance spend and performance alongside search based PPC
Social Media Optimisation – Design framework for blog & twitter channels • Optimise facebook pages and linkedin profiles • Integrate open graph, ‘like’ and retweet functionality • Provide KW guidance for tweets, blog posts and comment opportunities to your marketing/PR team
Social Media Analysis – Administration of packages such as Radian6, Sysomos and Sm2 • Creating custom segments in Analytics to report social media traffic against goals • Management and interpretation of facebook insights analytics • Compiling top social media overview reports from all sources • Competitor brand watch
This whiteboard shot has done the rounds on the net now for a while, but I thought I would keep it safe here for future reference. Handy perhaps for the next time a ‘social media marketing guru’ is delivering a sermon on how engaging your twitter audience should come before any actual work.
A disillusioned app developer washes his hands of his latest creation on eBay. This article raises a number of points about the future of the app ‘ecosystem’. Marketplaces are awash with apps that serve no real purpose. You don’t know what to look for, and when you do, app search engines are poor. You hate …
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We all know Siri by now – Apple’s highly competent speech recognition assistant embedded at the heart of their latest iOS. I believe it will be a game changer. Not just for Apple, I’m pretty sure Android and/or others will ‘get’ an assistant at some point too. But for now, Siri is the first in …
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At Goldladder we love ad sitelinks. On nearly all campaigns ...
This whiteboard shot has done the rounds on the net ...
At Goldladder, we think it’s highly important that your business ...
