Even for an Adwords Company it’s still surprising to us to see where Google makes it’s money. And also the ommissions – certain categories like travel are squeezed out due to poor margins. http://su.pr/1SNhOk
The Top 20 Most Expensive Keywords in Google AdWords Advertising
About the Author: Matt Davidson
Matt is a Goldladder co-founder and Director, and is not afraid to get his hands dirty on any project! With a technical background and healthy dislike of marketing in general, Matt looks towards data and conversions in a project rather than jumping on the latest bandwagon. He is Exeter based, often in London, and enjoys visiting the sharp end and exploring how the online world translates into real business for his clients. Matt has Google and Microsoft accreditations, enjoys Basecamp’s project management approach, and refuses to believe anything is real until it can be tracked in Google Analytics.