Accident Claims – Top of Google for “Accident Claims”

A little light hearted SEO news for you today – a charming story of how 1 couple’s unfortunate accident led to a huge rise in a companies search engine rankings.

Accident Claims, a UK based provider of compensation for those who have injured themselves have done relatively well SEO wise from an embarrassing comment left by a couple who claimed £2k for slipping over in a toilet.

The message is relatively explicit – you can read it here – if you so wish. Or alternatively you can zoom your browser into the image below.

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The comment made the front page and subsequently went viral – an now for a search of Accident Claims you find

Whether this was a deliberate ploy to gain some virality, or should that be notoriety? We shall never know. But it shows just how important social media to SEO nowadays…

Now, once I heard about this story, I decided it would probably best if I did a bit of research into this site – and I can confirm that I don’t believe any of the back links to the site to be overtly “blackhat“, rather a fairly modest combination of acquired links over a fairly long period. You can see the information that I used here.

What will be interesting is how long this listing will remain at #1. I don’t expect very long – but I’m sure the company are grateful for the increased, probably non-relevant traffic!

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By | 2016-12-19T15:34:33+00:00 February 1st, 2013|SEO Services | Goldladder Blog|Comments Off on Accident Claims – Top of Google for “Accident Claims”

About the Author:

Matt is a Goldladder co-founder and Director, and is not afraid to get his hands dirty on any project! With a technical background and healthy dislike of marketing in general, Matt looks towards data and conversions in a project rather than jumping on the latest bandwagon. He is Exeter based, often in London, and enjoys visiting the sharp end and exploring how the online world translates into real business for his clients. Matt has Google and Microsoft accreditations, enjoys Basecamp’s project management approach, and refuses to believe anything is real until it can be tracked in Google Analytics.