Looking at how your leads convert into sales.

Hummingbird Google Update – Top 5 things you need to know

Google is constantly improving its search engine, which is always changing and evolving to improve the overall user experience for relevant information and data. The new algorithm -  Hummingbird Google update is no exception to this and is looking to raise the bar for high quality page content and creation. Here are the top 5 [...]

By | 2016-12-19T15:34:33+00:00 October 18th, 2013|Conversion Rate Optimisation | Goldladder Blog, Search Engine Marketing | Goldladder Blog, SEO Services | Goldladder Blog, Uncategorized|Comments Off on Hummingbird Google Update – Top 5 things you need to know

Pay Per Click Vs Product Listing Ads: Which is better?

For years, PPC (pay per click text ads) has been Google’s flagship revenue source, generating Billions of pounds on a yearly basis. Many small, medium and large companies who advertise via PPC get a great return on their investment for their business, and that’s why an increasing amount of our clients here at Goldladder use [...]

By | 2016-12-19T15:34:33+00:00 July 23rd, 2013|Conversion Rate Optimisation | Goldladder Blog, Search Engine Marketing | Goldladder Blog|Comments Off on Pay Per Click Vs Product Listing Ads: Which is better?

Google Shopping switching to a paid service just the start?

Google recently changed their free shopping searches to paid results only. It’s the first time Google have switched their services from a free service to a paid service. After speaking to Google, the feedback is that the paid results will not only enhance the user experience but will also bring better results for ROI compared [...]

By | 2016-12-19T15:34:33+00:00 February 28th, 2013|Conversion Rate Optimisation | Goldladder Blog, Search Engine Marketing | Goldladder Blog|Comments Off on Google Shopping switching to a paid service just the start?

Can Facebook advertising ever compete with Google?

It was just under a year ago I was writing a blog post on whether Facebook would be able to dominate Google AdWords as the ultimate advertising medium. Has this changed? Facebook recently announced that they are now providing a conversion pixel that users can add to websites to track sales leads from Facebook paid [...]

By | 2016-12-19T15:34:33+00:00 January 31st, 2013|Conversion Rate Optimisation | Goldladder Blog, Search Engine Marketing | Goldladder Blog, Social Media Optimisation | Goldladder Blog|Comments Off on Can Facebook advertising ever compete with Google?

Is Facebook Premium set to dominate Google Adwords as the webs ultimate advertising medium?

At Goldladder we specialise in creating Facebook marketing campaigns that will maximise success for your business. Facebook recently announced the Timeline layout is set to come into effect on all brand and profile pages on March 30 - expanding more potential for advertising on Facebook. With recent updates comes an introduction of a new marketing [...]

By | 2016-12-19T15:34:34+00:00 March 22nd, 2012|Conversion Rate Optimisation | Goldladder Blog, Social Media Optimisation | Goldladder Blog|Comments Off on Is Facebook Premium set to dominate Google Adwords as the webs ultimate advertising medium?

Keeping Functionality Simple, Stupid!

It can be fairly difficult to explain web design to some people. Especially someone with little or no design experience, or indeed, someone who is new to “building websites”. Here at Goldladder, though we are not strictly a web design agency; a large part of our job as digital experts consists of drawing the attention [...]

By | 2016-12-19T15:34:34+00:00 January 26th, 2012|Conversion Rate Optimisation | Goldladder Blog|Comments Off on Keeping Functionality Simple, Stupid!

Are mobile devices the preferred platform for Xmas shopping this year?

The introduction of tablets and smart phones has made consumer shopping more convenient and easier than ever to browse and purchase desired products. According to recent studies, 31% of mobile users make purchases on the go, while a massive 63% of tablet users have also used their device to make purchases. One of the main [...]

By | 2016-12-19T15:34:34+00:00 December 2nd, 2011|Conversion Rate Optimisation | Goldladder Blog|Comments Off on Are mobile devices the preferred platform for Xmas shopping this year?

Adwords Call Tracking For Mobile Devices Now Possible

Google's Click to Call feature in Adwords has been a huge success. Google state that millions of calls each month are generated by 'Click-to-Call' ads, which is hardly unbelievable. Tracking a Click-to-Call campaign is easy. When a user clicks the number in your ad, you are charged and Adwords associates a conversion with the related [...]

By | 2016-12-19T15:34:35+00:00 October 7th, 2011|Conversion Rate Optimisation | Goldladder Blog, Search Engine Marketing | Goldladder Blog|Comments Off on Adwords Call Tracking For Mobile Devices Now Possible

What is Adwords Remarketing?

Remarketing is a form of advertising on The Google Display Network (GDN). For most, the GDN is a tough cookie to crack. With terrible CTR's, high CPA's and unpredictable spend. It all comes down to getting your ads in front of the right audiences. This is where Remarketing steps into the limelight. Unlike conventional GDN [...]

By | 2016-12-19T15:34:35+00:00 October 6th, 2011|Conversion Rate Optimisation | Goldladder Blog, Search Engine Marketing | Goldladder Blog|Comments Off on What is Adwords Remarketing?

Multi-Channel Funnel Reports

Multi-Channel Funnel Reports - the latest from Google Analytics. Helping Web Specilialists learn more about how customers convert. Google recently announced the full release of Multi-Channel reports in Google Analytics. An exciting step for anyone looking for deeper insight on how your customers interact with you during the conversion process. Google Analytics shows which channels [...]

By | 2016-12-19T15:34:35+00:00 September 2nd, 2011|Conversion Rate Optimisation | Goldladder Blog|1 Comment