Our on-going thoughts on SEO.

SEO in 2012 – Out with the new, in with the newer.

Just how much change Google has gone though in the past 12 months is astounding. The Farmer and Panda updates from last year tore into the algorithm Google had been using virtually since scratch. Now the recent social layer completes the picture. In short, forget Facebook's fiddling around with timelines,  or Twitter airbrushing profile screens [...]

By | 2016-12-19T15:34:34+00:00 January 11th, 2012|SEO Services | Goldladder Blog|Comments Off on SEO in 2012 – Out with the new, in with the newer.

Link Building And Why We Hate It

Artificial link building is the shabbiest side of SEO, but is fortunately all but dead and buried with the latest Google Panda algorithm updates. Understandably, people still approach us with the notion that ''making'' lots of links is what you need to do in SEO - theres enough companies peddling thier link building wares to [...]

By | 2016-12-19T15:34:35+00:00 August 16th, 2011|SEO Services | Goldladder Blog|Comments Off on Link Building And Why We Hate It

Matt Cutts breaks it down rel=canonical style

At Goldladder, we have been scoring some fairly big SEO ranking hits recently in a quest to ensure duplicate content is purged from websites. The Farmer algorithm updates in Google have made this work even more important. Rel=canonical has been at the heart of this approach (along with some good tag discipline in WordPress etc), [...]

By | 2016-12-19T15:34:35+00:00 May 17th, 2011|SEO Services | Goldladder Blog|Comments Off on Matt Cutts breaks it down rel=canonical style

Facebook web search – what’s cooking? UPDATED

***Updated ''It Was Malware" info at end of post*** Facebook have begun limited tests of a Facebook web search bar, next to the regular Facebook search at the top of the page. This is a potentially massive move that could see big powershifts in the world of search. Currently the search bar returns results from Bing. [...]

By | 2016-12-19T15:34:38+00:00 March 24th, 2011|SEO Services | Goldladder Blog|Comments Off on Facebook web search – what’s cooking? UPDATED

SEO in 2011

First of all, a big thanks to Exeter University and fellow companies at the Innovation Centre for the turnout at my presentation last week, listening politely and hanging on for the food! If you missed it, or want a catch up, check out the slideshare presentation on the right. You'll have the advantage of fast [...]

By | 2016-12-19T15:34:38+00:00 February 8th, 2011|SEO Services | Goldladder Blog|Comments Off on SEO in 2011

Website Design – Brand Manager Vs. SEO Manager

A short story illustrating how to recognise the push and pull of competing interests in your web design, and how to get the best of both worlds! Sometime late on an unremarkable Tuesday, under harsh florescent glare, grey faces stare out bleakly over a flat expanse of beech laminate. Deep into Nuvvotekk's online marketing strategy meeting, an [...]

By | 2016-12-19T15:34:38+00:00 January 12th, 2011|SEO Services | Goldladder Blog|Comments Off on Website Design – Brand Manager Vs. SEO Manager

At last! A valid excuse for field-based hotel SEO research

Following the big 2010 SEO upheavals, we at Goldladder have been left with a deep appreciation of just how much the landscape has changed for hotels when it comes to online visability. Search engines and on page optimization are playing a less crucial role in the process of attracting more online traffic, and instead it's [...]

By | 2016-12-19T15:34:38+00:00 January 8th, 2011|SEO Services | Goldladder Blog|Comments Off on At last! A valid excuse for field-based hotel SEO research

Snapping at the heels – is Microsoft catching up with Google?

Following on from my earlier post about inadvertent Bing users, its seems that there may be plenty of - advertent? - users too! And if this is not the sort of news Google wants to hear, Office Live is getting plenty of attention too. All the news here: Google This: 5 resons to switch to [...]

By | 2011-03-21T15:31:41+00:00 September 20th, 2009|SEO Services | Goldladder Blog|Comments Off on Snapping at the heels – is Microsoft catching up with Google?

Top 10 Dodgy SEO Spam Calls

We get a lot of questions from people who have had their ear bent by heavy sales tactics relating to Search (SEO and PPC) and Online Marketing in general. I thought I'd jot down some of the answers I normally trot out in these situations. Plus, I've never done a 'top 10' blog post before, [...]

By | 2016-12-19T15:34:39+00:00 June 30th, 2009|SEO Services | Goldladder Blog|Comments Off on Top 10 Dodgy SEO Spam Calls