Thoughts on Social Media Marketing and Monitoring.

Twitter Ads for Ashburton Cookery School

One of our newer clients, this Devon based, award winning cookery school was looking to broaden its online reach and target new audiences. Taking advantage of the massive popularity and marketing potential of social media advertising like Twitter Ads was the obvious step for a client with such creative services on offer. Twitter Ads allows [...]

By | 2016-12-19T15:34:32+00:00 May 8th, 2015|Goldladder Updates, Social Media Optimisation | Goldladder Blog|Comments Off on Twitter Ads for Ashburton Cookery School

More Google changes: Branding up; KW rich domains down

Is your brand big enough? Over the past few days (and some believe still ongoing), Google have been rolling out huge changes to its algorithm. It looks like one of the areas this is getting hit hard is keyword rich domains - those little honeypots that used to sit nice in the rankings [...]

By | 2016-12-19T15:34:33+00:00 June 27th, 2013|SEO Services | Goldladder Blog, Social Media Optimisation | Goldladder Blog|Comments Off on More Google changes: Branding up; KW rich domains down

Can Facebook advertising ever compete with Google?

It was just under a year ago I was writing a blog post on whether Facebook would be able to dominate Google AdWords as the ultimate advertising medium. Has this changed? Facebook recently announced that they are now providing a conversion pixel that users can add to websites to track sales leads from Facebook paid [...]

By | 2016-12-19T15:34:33+00:00 January 31st, 2013|Conversion Rate Optimisation | Goldladder Blog, Search Engine Marketing | Goldladder Blog, Social Media Optimisation | Goldladder Blog|Comments Off on Can Facebook advertising ever compete with Google?

Is Facebook Premium set to dominate Google Adwords as the webs ultimate advertising medium?

At Goldladder we specialise in creating Facebook marketing campaigns that will maximise success for your business. Facebook recently announced the Timeline layout is set to come into effect on all brand and profile pages on March 30 - expanding more potential for advertising on Facebook. With recent updates comes an introduction of a new marketing [...]

By | 2016-12-19T15:34:34+00:00 March 22nd, 2012|Conversion Rate Optimisation | Goldladder Blog, Social Media Optimisation | Goldladder Blog|Comments Off on Is Facebook Premium set to dominate Google Adwords as the webs ultimate advertising medium?

Social Media Marketing Explained

This whiteboard shot has done the rounds on the net now for a while, but I thought I would keep it safe here for future reference. Handy perhaps for the next time a 'social media marketing guru' is delivering a sermon on how engaging your twitter audience should come before any actual work.

By | 2016-12-19T15:34:34+00:00 February 8th, 2012|Social Media Optimisation | Goldladder Blog|Comments Off on Social Media Marketing Explained

App development – is it worth it?

A disillusioned app developer washes his hands of his latest creation on eBay. This article raises a number of points about the future of the app 'ecosystem'. Marketplaces are awash with apps that serve no real purpose. You don't know what to look for, and when you do, app search engines are poor. You hate [...]

By | 2012-01-11T16:19:35+00:00 January 5th, 2012|Social Media Optimisation | Goldladder Blog|Comments Off on App development – is it worth it?

Siri Optimisation Strategies & Thoughts

We all know Siri by now - Apple's highly competent speech recognition assistant embedded at the heart of their latest iOS. I believe it will be a game changer. Not just for Apple, I'm pretty sure Android and/or others will 'get' an assistant at some point too. But for now, Siri is the first in [...]

By | 2016-12-19T15:34:34+00:00 November 3rd, 2011|Social Media Optimisation | Goldladder Blog|Comments Off on Siri Optimisation Strategies & Thoughts

iOS5 is exciting, but Android Ice Cream also looks set to innovate.

I'm no iPhone fanboy, but iOS5 makes me curious.  After all, Android style notifications (which I have enjoyed since my G1 days) are due in the latest release.  But if there is one area where I'd like to see Android step up a gear, it's tablets. My Xoom is not seeing the action it deserves [...]

By | 2016-12-19T15:34:35+00:00 August 11th, 2011|Social Media Optimisation | Goldladder Blog|Comments Off on iOS5 is exciting, but Android Ice Cream also looks set to innovate.

New York Post – Paid App Redirection

Recently, we have been involved in search engine marketing for the new FT Web App and quite rightly it has taken the online publishing industry by storm - gaining positive reviews across the board. Matt has written a post about our marketing of the new FT Web App - it's definitely worth a read. Yesterday, [...]

By | 2016-12-19T15:34:35+00:00 June 21st, 2011|Social Media Optimisation | Goldladder Blog|Comments Off on New York Post – Paid App Redirection

Social SEO: Google Adds Quora, Gowalla, Others

Its great to see Google real-time search getting some fresh feed data from the likes of Quota and Gowalla. This continues to make the Social SEO movement most interesting! More here: http://feedproxy.google.com/~r/Techcrunch/~3/TkGYSMEMNI0/    

By | 2016-12-19T15:34:35+00:00 April 27th, 2011|Social Media Optimisation | Goldladder Blog|Comments Off on Social SEO: Google Adds Quora, Gowalla, Others