Facebook Page Marketing – Success Criteria?

If you’re involved in Social Media Marketing in any form, you should read through this. It was compiled by Jeremiah Owyang who knows what he’s talking about when it comes to brands using social channels to interact with consumers.

As the front cover suggests (and this is something I totally agree with) “Brands lack maturity by not leveraging social features” and indeed if your brand is not leveraging the free social channels to interact with your customers, the chances are that you’re missing out. For a whole range of reasons why you should be using social media to interact with your customers visit the post that myself and RKTalks ‘collaborated’ on here.


By | 2016-12-19T15:34:38+00:00 March 16th, 2011|Social Media Optimisation | Goldladder Blog|Comments Off on Facebook Page Marketing – Success Criteria?

About the Author:

Matt is a Goldladder co-founder and Director, and is not afraid to get his hands dirty on any project! With a technical background and healthy dislike of marketing in general, Matt looks towards data and conversions in a project rather than jumping on the latest bandwagon. He is Exeter based, often in London, and enjoys visiting the sharp end and exploring how the online world translates into real business for his clients. Matt has Google and Microsoft accreditations, enjoys Basecamp’s project management approach, and refuses to believe anything is real until it can be tracked in Google Analytics.