Fiona Spooner talks about the FT hitting the 1 million subscriber mark

Always good to see a client reaching new heights! Goldladder supplied paid search solutions directly for Fiona Spooner and her global team during the Financial Times’s brave decision to paywall their premium content. There was no model for this approach, and every campaign, ad and keyword needed fresh innovative thinking.

“I would never have imagined (in 2010) that I would be sitting here working to a target of a million one day,” she says. “The fact that it’s within our reach is really exciting.”

In this article, Fiona looks back at those early days, how they defeated the critics and what it means to reach this new milestone. Read it here

By | 2018-08-31T13:48:30+00:00 August 31st, 2018|Search Engine Marketing | Goldladder Blog|Comments Off on Fiona Spooner talks about the FT hitting the 1 million subscriber mark

About the Author:

Matt is a Goldladder co-founder and Director, and is not afraid to get his hands dirty on any project! With a technical background and healthy dislike of marketing in general, Matt looks towards data and conversions in a project rather than jumping on the latest bandwagon. He is Exeter based, often in London, and enjoys visiting the sharp end and exploring how the online world translates into real business for his clients. Matt has Google and Microsoft accreditations, enjoys Basecamp’s project management approach, and refuses to believe anything is real until it can be tracked in Google Analytics.