Fiona Spooner talks about the FT hitting the 1 million subscriber mark

Always good to see a client reaching new heights! Goldladder supplied paid search solutions directly for Fiona Spooner and her global team during the Financial Times’s brave decision to paywall their premium content. There was no model for this approach, and every campaign, ad and keyword needed fresh innovative thinking.

“I would never have imagined (in 2010) that I would be sitting here working to a target of a million one day,” she says. “The fact that it’s within our reach is really exciting.”

In this article, Fiona looks back at those early days, how they defeated the critics and what it means to reach this new milestone. Read it here