Google Analytics and Data Retention

Google Analytics and Data Retention settings – what you need to do!


You may or may not be aware of a change that Google Analytics will be making to your account on the 25th May this year. It’s all about GDPR and your data retention settings. You have between now and that date to login and accept (save) the settings (or indeed select new ones) before Google will make them for you.

Not sure how to do this? (click the following images to zoom in)





Once you get to the User data retention page – review the settings and save:





Unsure about what option to take? We recommend selecting “don’t auto expire” – that way old reports that are run will not be affected by aggregated data. However if you are still unsure, talk to GoldLadder today and we will set you on the right track.




By | 2018-05-22T11:13:11+00:00 May 11th, 2018|Search Engine Marketing | Goldladder Blog|Comments Off on Google Analytics and Data Retention

About the Author: