Welcome on board, Pipers Farm. Serviced by both Saluma and Goldladder, Pipers Farm require a full Search and Social package as they seek to expand their online presence.
I have established www.pipersfarmblog.co.uk as their social media hub, giving Peter Greig a platform with which to engage anyone interested in sustainable farming and the whole organic/food supply debate. Feeding into, and out of, the blog is of course www.twitter.com/pipersfarm, and www.facebook.com/pipersfarm. Notice the blog’s in-post links to shop and website pages – we will be looking to see how these are spread throughout the blogosphere, and watching analytics with interest to see the results translate into orders.
A real benefit of this project is the partnership with www.absoluteprandmarketing.co.uk who will assist in generating quality content for the busy Pipers Farm team. There is some great material planned that will allow me to optimise blog posts and tweets to ensure Pipers Farm make their voice heard in support of any future media events and sustainable farming methods.
Search campaigns in both SEO and PPC will be deployed to assist sales from the Pipers Farm shop at www.pipersfarm.co.uk. Analytics will highlight direct sales action from all the search and social channels. The Greigs and 30 other families produce quality food here in Devon that is then prepared, frozen and distributed UK-wide. With customers such as top chef Michael Caine’s, and Lords Cricket Club, this is the high end of food delivery, yet still represents good value compared to the supermarkets (especially the so-called organic stuff…but hey, I’ll let Peter take over from here…!)