More people read news online than from newspapers

Mashable round up the state of online vs. newspaper audiences. Our work with the FT has meant that Goldladder are all too aware this milestone was coming. From PPC segmentation, you can see a massive shift in audience behaviour. PPC buying triggers like ‘newspaper delivery/ post’ etc. are giving way to ‘online access/ unlock’ etc.

The next milestone will be the split between desktop and mobile access – apps and tablets are creating a new hunger for content, and these methods are giving publishers some control over layout and presentation.

By | 2016-12-19T15:34:38+00:00 March 16th, 2011|Search Engine Marketing | Goldladder Blog|Comments Off on More people read news online than from newspapers

About the Author:

Matt is a Goldladder co-founder and Director, and is not afraid to get his hands dirty on any project! With a technical background and healthy dislike of marketing in general, Matt looks towards data and conversions in a project rather than jumping on the latest bandwagon. He is Exeter based, often in London, and enjoys visiting the sharp end and exploring how the online world translates into real business for his clients. Matt has Google and Microsoft accreditations, enjoys Basecamp’s project management approach, and refuses to believe anything is real until it can be tracked in Google Analytics.