Matt has written a post about our marketing of the new FT Web App – it’s definitely worth a read.
Yesterday, a good friend of mine/former work mate Sinead alerted me to an interesting article on ArseTechnica that talked about the mother of all pay-wall hash ups: The New York posts’ attempt at trying at trying to block users from accessing its website on the iPad, instead trying to funnel users in the direction of the paid app on the App Store. Quite the opposite of what the Financial Times are trying to achieve.
Trying to access the paper via the Safari browser on the iPad results in a redirect page that points them to the app, as well as a few other basic services.
Staci Cramer of PaidContent.org points out that despite access on Safari causing users problems, alternative browsers such as Skyfire and Opera Mini allow users the same access.
…one of the most poorly conceived paywall efforts I’ve come across…!
According to the article:
When New York Times raised its paywall, it made one big concession to readers and left the paid parts of their site accessible through social networking links and search engine results. But the NY Post has even botched this: clicking links from Facebook on the iPad redirect to the screen size app advertisement, while links from Twitter will display the articles in Twitter’s in-app browser just fine. (source)
In regards to whether I believe pay walls are the way forward, lets talk another day. But, one thing is for certain – you have got to be creating even better content than previously thought in order to entice subscribers.