SEO and PR – A Quick Analytics Dashboard To Keep Track

 

Sometimes you work with clients that like to see if their brand gets exposure in the press, local or national. Other times, it’s about spotting valuable links from the big news websites out there. Or as is more often the case, you can be asked to evaluate the relationship between SEO and PR, especially as PR is often questioned from an ongoing expense point of view. Would it be good if you could quickly check and keep track of any activity from the newspaper and press sites that supplied traffic to your site? Of course it would!

The new Google Analytics interface may have taken away good old PDF reports (boo!) but they did give us some great custom dashboards which can be shared. So I have made a quick dashboard that shows traffic to your site from popular UK news sites. Use the link below to add a new analytics dashboard to your account.

https://www.google.com/analytics/web/permalink?type=dashboard&uid=jjk6dQswRqOJX75Wgjt1rQ

You can edit each widget to suit – note I have created two local papers there that you will want to change depending on your local rag. Enjoy!

By | 2016-12-19T15:34:34+00:00 March 9th, 2012|SEO Services | Goldladder Blog|Comments Off on SEO and PR – A Quick Analytics Dashboard To Keep Track

About the Author:

Matt is a Goldladder co-founder and Director, and is not afraid to get his hands dirty on any project! With a technical background and healthy dislike of marketing in general, Matt looks towards data and conversions in a project rather than jumping on the latest bandwagon. He is Exeter based, often in London, and enjoys visiting the sharp end and exploring how the online world translates into real business for his clients. Matt has Google and Microsoft accreditations, enjoys Basecamp’s project management approach, and refuses to believe anything is real until it can be tracked in Google Analytics.